Posts made in July, 2012

The Knot is the most reputable resource out there for the modern bride. And they know how to get with the times….bridal surveys! The Knot has provided us with some very accurate and eye opening statistics by surveying their brides in 2011.  AND we are not shocked that results point to the fact that DIY has become extremely popular! Thanks to the Knot statistics reported on Business Wire we know some of the reasons why….

1. LESS FORMAL STYLE. Casual is trending. Wedding style continues to move toward the more casual end of the spectrum. In 2011, 16% of brides said their wedding style was “casual,” compared with 14% in 2010 and 12% in 2009. While the “semi formal” category still reigns, with 65% of brides planning a wedding with that style in 2011, fewer brides are going for the “formal/black-tie” tradition, with only 16% describing their wedding that way in 2011, down from 18% in 2010 and 20% in 2009.

IMPACT ON DIY WEDDING FLOWER TREND: The casual trend has launched the rustic, country, barn, and wildflower looks that LITTER the top wedding blogs. The industry has become consumed with the idea that rustic, quaint, and sweet designs do not have to cost a ton of money, they are more casual and budget friendly.  In anticipation of the popularity of this trend Blooms By The Box started offering wildflower packs! A VERY POPULAR ITEM! Thanks to more casual trends in 2011 and 2012 brides are able to order bulk flowers that allow them to replicate simple trends. The casual trend allow the couples to splurge on different areas of their event by saving money with DIY flowers.

Photo Credit: Cameron Ingalls on Green Wedding Shoes.

2. AVERAGE AMOUNT SPENT ON A WEDDINGS IS GOING UP. AVERAGE AMOUNT SPENT ON  FLOWERS IS GOING DOWN. This is pretty telling data. This suggests that people are splurging in other areas but saving money on flowers. How do you think they are saving money on their wedding flowers? DIY! The wedding blogs out there today provide a ton of awesome information and tutorials that allow brides to have all the resources they need to put together their own wedding arrangements. There are ideas, how to instructions, videos, and suggestions that guide them.

It is not necessarily that couples need to save money on the wedding but that they want to splurge in other areas. People save with DIY to splurge on the honeymoon, an extra 20 guests, or the perfect photographer! Each couple has the option to distribute the wedding money in a way that makes their day as personal as possible. A lot of people decide that they believe they can do their own wedding flowers so that they can spend an extra 2,000$ on a videographer to capture the day!

Photo Credit: Cameron Ingalls on Green Wedding Shoes.

There are many statistics that lead wedding industry professionals to believe that Do-It-Yourself is on the rise. We can see it all over blogs and at every wedding we go to. Weddings are getting more personalized and thought of as a unique representations of each couple and their personality as a unit. DIY has become a way for couples to spend more money in unique places and less money in traditional ones. It is rather ground breaking way that couples set a precedence for how they want their community to see them as a couple going forward. Making a clear distinction of what defines them, what makes them compatible, and makes their bond so strong.

Purchasing affordable bulk flowers for weddings has become a descriptor for the type of wedding! The coined term, “DIY Wedding” is the label used for savvy weddings where couples do their own projects and flowers.  DIY Wedding Flowers are on the rise and the proof is in the pudding!


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We are thrilled to announce the winner of the Wedding Package Giveaway is… Lindsay Hegadorn!!! Her winter-themed library wedding collage is both eye pleasing and inspiring. Lindsay did a fabulous job selecting images that really conveyed her DIY inspiration, with its muted winter shades, pine cones and winter décor. Looking at this board, we could absolutely envision what her wedding day will look like.

It was a very close call between several truly outstanding entries, but this one really stands out. Congrats Lindsay! And thank you so much to everyone else who entered, and keep your inspiration flowing! Keep a lookout for future giveaways!

Check out how this savvy bride-to-be will be using pine cones, pale blues, and white flowers to recreate this wedding look! We are thrilled with the response to the Giveaway and we look forward to more!


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Detailed Diva Event is a wonderful event planning business that is run and owned by Louisa Bram! This event planning company run out of Massachusetts does a wonderful job  providing looks that will capture guests’ attention! She even uses Blooms By The Box flowers when clients want flowers but do not want to splurge on a florist. To cut costs, Detailed Diva Events, uses Blooms DIY Flowers to put together event arrangements.

What an adorable way to accent a baby shower! Visit Detailed Diva Events website to see more pictures and events! Now some of what Louisa wants you to know:

Although I love coordinating weddings and/or bigger events, my favorite events to plan are the smaller parties because they to me seem more intimate and personal. This event in particular was a baby shower. As far as the flowers, I love doing small arrangements for clients that are trying to have a more modern, classy party or event but just do not have the resources to hire a florist.

A little about our company! Detailed Diva Events was started in 2010 after I found myself planning events for friends and family. The details of events are what most people struggle with when planning a party and I found I enjoyed the challenge of arranging them and taking on that job. Details matter! It’s like putting a puzzle together, when the pieces fit then you have a complete work of art! Put that on top of the fact that I am a working musician and found that I could harness creativity in event planning, like floral arrangements or DIY projects, add a little sass and passion and you have a detailed diva on your hands.

In all seriousness though, our goal as a company is not just to coordinate an event, but to provide creative services that are budget friendly and make any event special. We want every event to be unique just like the people that are being honored. Currently we are a home based business run mostly by family. We are located in Wrentham, MA which is smack in between Boston, and Providence, and close to Cape Cod and the Islands. We cater to clients in MA, RI, and some parts of CT.



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Some people take the advice of the wedding angel on their should that says “go simple”. Those people could not be more right when it comes to DIY wedding bouquets and wholesale flowers! Hydrangeas are one of the best flowers for the Do-It-Yourself wedding available in the wedding industry! They are round in shape, large, easy to work with, and come in many colors.  All around simple, simple to pick out, simple to quantify, and simple to arrange. The only stipulation about the hydrangea is that it requires a steady flow of hydration to sustain it’s vase life.  The good news is, your wedding is only one day and not 2 weeks! As long as you keep the hydrangea bouquet in a vase up until you are ready to put on the bouquet wrap and walk down the isle, they will be beautiful. Here are some simple hydrangea bouquets that have a lot to offer. Have some more inspiration? Feel free to share!

This pink hydrangea bouquet is very simple to make. All you need to do is wrap floral tape around 5 stems of 5 pink spray tinted hydrangeas, then use silk ribbon to cover up the mechanics. This photo is featured on Style Me Pretty, photography by Silvana Di Franco Photography.

The simple green and blue bouquet was captured by Robert & Kathleen Photographers on Style me Pretty. This is the perfect example of simple and beautiful. The mini green hydrangeas are mixed with blue hydrangeas and babies breath to create an elegant, cleaned lined, bridesmaids bouquet.

glass jar photography, vintage wedding photographyThis simple bouquet is totally amped up with dark blue striped ribbon. A perfect compliment to the white roses and blue hydrangeas. This sassy look was captured by Glass Jar Photography  on Rustic Wedding Chic. Try mixing hydrangeas with roses or other soft, fluffy textured flowers to achieve the above look.

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