{"id":43,"date":"2010-01-12T08:16:40","date_gmt":"2010-01-12T13:16:40","guid":{"rendered":"https:\/\/www.bloomsbythebox.com\/blog\/?p=43"},"modified":"2022-06-23T09:53:32","modified_gmt":"2022-06-23T14:53:32","slug":"measuring-rose","status":"publish","type":"post","link":"https:\/\/www.bloomsbythebox.com\/blog\/flower-care\/measuring-rose\/","title":{"rendered":"Measuring Up A Rose"},"content":{"rendered":"<div id=\"attachment_42\" style=\"width: 310px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.bloomsbythebox.com\/pub\/showvariety.cfm?categoryid=100\"><img decoding=\"async\" aria-describedby=\"caption-attachment-42\" class=\"size-full wp-image-42\" title=\"Black Magic Rose\" src=\"https:\/\/www.bloomsbythebox.com\/blog\/wp-content\/uploads\/2009\/06\/blackmagic.jpg\" alt=\"Black Magic Rose\" width=\"300\" height=\"300\" \/><\/a><p id=\"caption-attachment-42\" class=\"wp-caption-text\">Black Magic Rose<\/p><\/div>\n<p style=\"text-align: left;\">All roses are not created equal, but just exactly how does one measure the difference? The flower industry uses a measurement to gauge the size and value of a rose that at first glance may not appear to matter to you.\u00a0 All roses in the wholesale flower market are rated by the length of the stem after being cut from the rose plant. This length is expressed in centimeters and common lengths are 40, 50 and 60 cm.\u00a0 But the important fact to remember is that the <em><strong>longer the stem<\/strong><\/em>, the <em><strong>larger the flower head<\/strong><\/em>!\u00a0 For\u00a0example a 60cm rose might have a flower head two times the size\u00a0of a 40cm rose.\u00a0So\u00a0the length of the stem might be really important if you are creating large arrangements, or you might think you don&#8217;t need any stem at all for a corsage, but remember it\u2019s the size of the flower\u00a0head that matters most.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>All roses are not created equal, but just exactly how does one measure the difference? The flower industry uses a measurement to gauge the size and value of a rose that at first glance may not appear to matter to you.\u00a0 All roses in the wholesale flower market are rated by the length of the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":864,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[10],"tags":[122,123,124],"class_list":["post-43","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-flower-care","tag-roses","tag-corsage","tag-flower-head"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Measuring Up A Rose - Blooms By The Box<\/title>\n<meta name=\"description\" content=\"When measuring up a rose, the important fact to remember is that the longer the stem, the larger the flower head!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bloomsbythebox.com\/blog\/flower-care\/measuring-rose\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Measuring Up A Rose\" \/>\n<meta property=\"og:description\" content=\"All roses are not created equal, but just exactly how does one measure the difference? The flower industry uses a measurement to gauge the size and value\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bloomsbythebox.com\/blog\/flower-care\/measuring-rose\/\" \/>\n<meta property=\"og:site_name\" content=\"Budget Friendly Beauty\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/Bloomsbythebox\/\" \/>\n<meta property=\"article:published_time\" content=\"2010-01-12T13:16:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-23T14:53:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bloomsbythebox.com\/blog\/wp-content\/uploads\/2010\/01\/3RoseBouquet.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"360\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"LF\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"LF\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.bloomsbythebox.com\\\/blog\\\/flower-care\\\/measuring-rose\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bloomsbythebox.com\\\/blog\\\/flower-care\\\/measuring-rose\\\/\"},\"author\":{\"name\":\"LF\",\"@id\":\"https:\\\/\\\/www.bloomsbythebox.com\\\/blog\\\/#\\\/schema\\\/person\\\/a7cf072b7ce5e5ababa77e82db882ab5\"},\"headline\":\"Measuring Up A Rose\",\"datePublished\":\"2010-01-12T13:16:40+00:00\",\"dateModified\":\"2022-06-23T14:53:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.bloomsbythebox.com\\\/blog\\\/flower-care\\\/measuring-rose\\\/\"},\"wordCount\":168,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.bloomsbythebox.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bloomsbythebox.com\\\/blog\\\/flower-care\\\/measuring-rose\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bloomsbythebox.com\\\/blog\\\/wp-content\\\/uploads\\\/2010\\\/01\\\/3RoseBouquet.jpg\",\"keywords\":[\"roses\",\"corsage\",\"flower head\"],\"articleSection\":[\"Flower Care\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.bloomsbythebox.com\\\/blog\\\/flower-care\\\/measuring-rose\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.bloomsbythebox.com\\\/blog\\\/flower-care\\\/measuring-rose\\\/\",\"url\":\"https:\\\/\\\/www.bloomsbythebox.com\\\/blog\\\/flower-care\\\/measuring-rose\\\/\",\"name\":\"Measuring Up A Rose - Blooms By The Box\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bloomsbythebox.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.bloomsbythebox.com\\\/blog\\\/flower-care\\\/measuring-rose\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bloomsbythebox.com\\\/blog\\\/flower-care\\\/measuring-rose\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bloomsbythebox.com\\\/blog\\\/wp-content\\\/uploads\\\/2010\\\/01\\\/3RoseBouquet.jpg\",\"datePublished\":\"2010-01-12T13:16:40+00:00\",\"dateModified\":\"2022-06-23T14:53:32+00:00\",\"description\":\"When measuring up a rose, the important fact to remember is that the longer the stem, the larger the flower head!\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.bloomsbythebox.com\\\/blog\\\/flower-care\\\/measuring-rose\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.bloomsbythebox.com\\\/blog\\\/flower-care\\\/measuring-rose\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.bloomsbythebox.com\\\/blog\\\/wp-content\\\/uploads\\\/2010\\\/01\\\/3RoseBouquet.jpg\",\"contentUrl\":\"https:\\\/\\\/www.bloomsbythebox.com\\\/blog\\\/wp-content\\\/uploads\\\/2010\\\/01\\\/3RoseBouquet.jpg\",\"width\":\"360\",\"height\":\"360\",\"caption\":\"Measuring Up A Rose\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.bloomsbythebox.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.bloomsbythebox.com\\\/blog\\\/\",\"name\":\"Budget Friendly Beauty\",\"description\":\"Wholesale Flowers Tips, Tricks &amp; Tutorials\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.bloomsbythebox.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.bloomsbythebox.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.bloomsbythebox.com\\\/blog\\\/#organization\",\"name\":\"BloomsByTheBox\",\"url\":\"https:\\\/\\\/www.bloomsbythebox.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.bloomsbythebox.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.bloomsbythebox.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/bloomslogo-googleplus550x550.jpg\",\"contentUrl\":\"https:\\\/\\\/www.bloomsbythebox.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/bloomslogo-googleplus550x550.jpg\",\"width\":550,\"height\":550,\"caption\":\"BloomsByTheBox\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bloomsbythebox.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.bloomsbythebox.com\\\/blog\\\/#\\\/schema\\\/person\\\/a7cf072b7ce5e5ababa77e82db882ab5\",\"name\":\"LF\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.bloomsbythebox.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/LarryFoxAvatar.jpg\",\"url\":\"https:\\\/\\\/www.bloomsbythebox.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/LarryFoxAvatar.jpg\",\"contentUrl\":\"https:\\\/\\\/www.bloomsbythebox.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/LarryFoxAvatar.jpg\",\"caption\":\"LF\"},\"description\":\"BloomsByTheBox.com co-founder Larry Fox grew up surrounded by flowers and plants working alongside his father in the family landscaping and nursery business. Since then, he has built over thirty years experience working in the wholesale flower industry. He puts expertise to work every day sourcing the finest fresh cut flowers from all over the world for Blooms By The Box customers.\",\"sameAs\":[\"https:\\\/\\\/www.bloomsbythebox.com\",\"https:\\\/\\\/www.facebook.com\\\/Bloomsbythebox\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/larry-fox-5b52a0b\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/BloomsByTheBox\"],\"url\":\"https:\\\/\\\/www.bloomsbythebox.com\\\/blog\\\/author\\\/larry\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Measuring Up A Rose - Blooms By The Box","description":"When measuring up a rose, the important fact to remember is that the longer the stem, the larger the flower head!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bloomsbythebox.com\/blog\/flower-care\/measuring-rose\/","og_locale":"en_US","og_type":"article","og_title":"Measuring Up A Rose","og_description":"All roses are not created equal, but just exactly how does one measure the difference? The flower industry uses a measurement to gauge the size and value","og_url":"https:\/\/www.bloomsbythebox.com\/blog\/flower-care\/measuring-rose\/","og_site_name":"Budget Friendly Beauty","article_author":"https:\/\/www.facebook.com\/Bloomsbythebox\/","article_published_time":"2010-01-12T13:16:40+00:00","article_modified_time":"2022-06-23T14:53:32+00:00","og_image":[{"width":360,"height":360,"url":"https:\/\/www.bloomsbythebox.com\/blog\/wp-content\/uploads\/2010\/01\/3RoseBouquet.jpg","type":"image\/jpeg"}],"author":"LF","twitter_misc":{"Written by":"LF","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.bloomsbythebox.com\/blog\/flower-care\/measuring-rose\/#article","isPartOf":{"@id":"https:\/\/www.bloomsbythebox.com\/blog\/flower-care\/measuring-rose\/"},"author":{"name":"LF","@id":"https:\/\/www.bloomsbythebox.com\/blog\/#\/schema\/person\/a7cf072b7ce5e5ababa77e82db882ab5"},"headline":"Measuring Up A Rose","datePublished":"2010-01-12T13:16:40+00:00","dateModified":"2022-06-23T14:53:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www.bloomsbythebox.com\/blog\/flower-care\/measuring-rose\/"},"wordCount":168,"commentCount":0,"publisher":{"@id":"https:\/\/www.bloomsbythebox.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.bloomsbythebox.com\/blog\/flower-care\/measuring-rose\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bloomsbythebox.com\/blog\/wp-content\/uploads\/2010\/01\/3RoseBouquet.jpg","keywords":["roses","corsage","flower head"],"articleSection":["Flower Care"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.bloomsbythebox.com\/blog\/flower-care\/measuring-rose\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.bloomsbythebox.com\/blog\/flower-care\/measuring-rose\/","url":"https:\/\/www.bloomsbythebox.com\/blog\/flower-care\/measuring-rose\/","name":"Measuring Up A Rose - Blooms By The Box","isPartOf":{"@id":"https:\/\/www.bloomsbythebox.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bloomsbythebox.com\/blog\/flower-care\/measuring-rose\/#primaryimage"},"image":{"@id":"https:\/\/www.bloomsbythebox.com\/blog\/flower-care\/measuring-rose\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bloomsbythebox.com\/blog\/wp-content\/uploads\/2010\/01\/3RoseBouquet.jpg","datePublished":"2010-01-12T13:16:40+00:00","dateModified":"2022-06-23T14:53:32+00:00","description":"When measuring up a rose, the important fact to remember is that the longer the stem, the larger the flower head!","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bloomsbythebox.com\/blog\/flower-care\/measuring-rose\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bloomsbythebox.com\/blog\/flower-care\/measuring-rose\/#primaryimage","url":"https:\/\/www.bloomsbythebox.com\/blog\/wp-content\/uploads\/2010\/01\/3RoseBouquet.jpg","contentUrl":"https:\/\/www.bloomsbythebox.com\/blog\/wp-content\/uploads\/2010\/01\/3RoseBouquet.jpg","width":"360","height":"360","caption":"Measuring Up A Rose"},{"@type":"WebSite","@id":"https:\/\/www.bloomsbythebox.com\/blog\/#website","url":"https:\/\/www.bloomsbythebox.com\/blog\/","name":"Budget Friendly Beauty","description":"Wholesale Flowers Tips, Tricks &amp; Tutorials","publisher":{"@id":"https:\/\/www.bloomsbythebox.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bloomsbythebox.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.bloomsbythebox.com\/blog\/#organization","name":"BloomsByTheBox","url":"https:\/\/www.bloomsbythebox.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bloomsbythebox.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.bloomsbythebox.com\/blog\/wp-content\/uploads\/2016\/03\/bloomslogo-googleplus550x550.jpg","contentUrl":"https:\/\/www.bloomsbythebox.com\/blog\/wp-content\/uploads\/2016\/03\/bloomslogo-googleplus550x550.jpg","width":550,"height":550,"caption":"BloomsByTheBox"},"image":{"@id":"https:\/\/www.bloomsbythebox.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.bloomsbythebox.com\/blog\/#\/schema\/person\/a7cf072b7ce5e5ababa77e82db882ab5","name":"LF","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bloomsbythebox.com\/blog\/wp-content\/uploads\/2020\/11\/LarryFoxAvatar.jpg","url":"https:\/\/www.bloomsbythebox.com\/blog\/wp-content\/uploads\/2020\/11\/LarryFoxAvatar.jpg","contentUrl":"https:\/\/www.bloomsbythebox.com\/blog\/wp-content\/uploads\/2020\/11\/LarryFoxAvatar.jpg","caption":"LF"},"description":"BloomsByTheBox.com co-founder Larry Fox grew up surrounded by flowers and plants working alongside his father in the family landscaping and nursery business. Since then, he has built over thirty years experience working in the wholesale flower industry. He puts expertise to work every day sourcing the finest fresh cut flowers from all over the world for Blooms By The Box customers.","sameAs":["https:\/\/www.bloomsbythebox.com","https:\/\/www.facebook.com\/Bloomsbythebox\/","https:\/\/www.linkedin.com\/in\/larry-fox-5b52a0b\/","https:\/\/www.youtube.com\/user\/BloomsByTheBox"],"url":"https:\/\/www.bloomsbythebox.com\/blog\/author\/larry\/"}]}},"_links":{"self":[{"href":"https:\/\/www.bloomsbythebox.com\/blog\/wp-json\/wp\/v2\/posts\/43","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomsbythebox.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloomsbythebox.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomsbythebox.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloomsbythebox.com\/blog\/wp-json\/wp\/v2\/comments?post=43"}],"version-history":[{"count":0,"href":"https:\/\/www.bloomsbythebox.com\/blog\/wp-json\/wp\/v2\/posts\/43\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomsbythebox.com\/blog\/wp-json\/wp\/v2\/media\/864"}],"wp:attachment":[{"href":"https:\/\/www.bloomsbythebox.com\/blog\/wp-json\/wp\/v2\/media?parent=43"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloomsbythebox.com\/blog\/wp-json\/wp\/v2\/categories?post=43"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloomsbythebox.com\/blog\/wp-json\/wp\/v2\/tags?post=43"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}