As stated in the latest issue of the SAF (Society of American Florists) publication Floral Management, the Green movement in the wholesale flower industry is alive and well. The Florverde® certification for the Columbian flower industry is more than 12 years old.
With more than 2 billion stems of fresh-cut flowers imported to the US from Columbia in 2007, this certification is the gold standard for responsible stewardship of the environment and the workers involved in cut flower production. As stated on the Florverde.org website: “The Florverde® certification and standards were developed by Asocolflores a decade ago as a way to improve the lives and living standards of floral farmworkers and their families; to preserve and protect the environment for the industry’s farmers for generations to come; and to ensure high-quality, affordable flowers for consumers year-round. To receive Florverde® certification, participating farms must comply with all required standards and codes of conduct, including operational and social guidelines.”
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BloomsByTheBox.com co-founder Larry Fox grew up surrounded by flowers and plants working alongside his father in the family landscaping and nursery business. Since then, he has built over thirty years experience working in the wholesale flower industry. He puts expertise to work every day sourcing the finest fresh cut flowers from all over the world for Blooms By The Box customers.
