Snow & Roses Don’t Mix

Snow & Roses Don’t Mix

Surely there is a good reason why Valentine’s Day is in February, but whoever decided the date clearly did not consider the shipping logistics involved with the month.   As we head into the high holy (for the flower market anyway) V-Day weekend, once again a...
Measuring Up A Rose

Measuring Up A Rose

All roses are not created equal, but just exactly how does one measure the difference? The flower industry uses a measurement to gauge the size and value of a rose that at first glance may not appear to matter to you.  All roses in the wholesale flower market are...
Fundraising with Flowers – Plan on it!

Fundraising with Flowers – Plan on it!

While most are still recovering from the extended holiday and the new year, the wholesale flower world is gearing up for the biggest event of the year. Valentine’s Day is the high holy day for growers, wholesalers and of course flower retailers which can make or...

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