Video of Los Angeles Sketchbook Series highlights Blooms by the Box Flowers
Picture-perfect and portrait-ready, Blooms By The Box flowers decked the tables and draped over centerpieces at the 2017 Sketchbook Series workshop which took place in the lavish Santa Monica Huntley Hotel in May. The event was captured by Juice Box Media in a promotional video that perfectly summed up the creativity of the day.
The video walks through The Sketchbook Series, an interactive workshop created by Mary Phan of Very Mary Inspired. It is a two-day sketching intensive geared towards helping creative professionals gain confidence and find diversity in their creative abilities.
Blooms By The Box were one of the many creative professionals who contributed to the artistic environment of the day. From the table toppers to the cake, each installation served as inspiration for the artists-in-training as they were given step-by-step instructions for sketching the subject.
“For our Level One and Level Two class we learned how to sketch a cake, sketch florals, and at this point, it’s all in the realm of event design. Currently, we do one point perspectives, tablescapes, etc. I know it seems a little intimidating if you feel that you’re not good at sketching, but that’s the best place: coming in and not knowing anything. We’re helping each other through these steps, and I want to be able to show you how,” said artist and director Mary Phan
Creative professionals both contributed and partook in the event. In addition to Blooms By The Box flowers, industry leaders provided decor, refreshments, and design. All the attendees enjoyed getting out of their comfort zone whether they were seasoned sketchers or doodling amateurs.
About Draw! The Sketchbook Series:
The Sketchbook Series is a workshop for creative professionals. The Sketchbook Series is a collection of one-of-a-kind luxury sketching experiences for creative professionals offering a unique approach towards how creatives bring their ideas to life.
By leveraging sketching as a tool, students can engage with their imaginations to deliver concepts and messages artistically, as well as empower collaborations with better communication skills to bring greater impact in the world of Design.
About Juice Box Media:
At Juice Box Media, they like to tell an effective visual story – no matter how big or small – in a fresh and relevant way. Your story gets our creative juices flowing, and we figure out how to best fit it into a square (photograph, television screen, web video), which is essentially how Juice Box Media was freshly squeezed.
Workshop: The Sketchbook Series
Venue/Catering: The Huntley Hotel
Host/Candybar: Candybar Couture
Event Designer: Clarissa Rezende
Floral Designer: Eddie Zaratsian
Vintage Rentals: Sweet Salvage Rentals
Cake: Sweet and Saucy Shop
Media + PR: Rayce PR
Floral Supplier: Blooms By The Box
Sponsor: Copic Markers/Imagination International
Sponsor: Aisle Planner
Custom Gift Sponsor: Esselle SF