How to Price a Bouquet

How Do You Price a Bouquet You Made From Wholesale Flowers?

Here's how to turn what went into your bouquet into a price, one line at a time.

We've provided fresh flowers and greens since 2007, and the example below uses prices from our product pages on October 22, 2026. Prices change, so check each product page before you do your own math.

What You Need

• Your stem count: every flower stem in the bouquet, for example 24 stems of Rose Akito White 40 cm.
• Your greenery: counted by the bunch, for example 1 bunch of Eucalyptus Baby Blue.
• Your ribbon and wrap: the length you cut, for example 1 yard of 5/8 inch satin ribbon.
• Your prices: the receipt or product page for each item.
• Two numbers you choose: an hourly rate for your time and a profit percent.

Steps

1. Count the stems. Count every flower stem in the finished bouquet. For stem counts by bouquet size, use our bouquet and arrangement flower quantities guide.
2. Multiply by your cost per stem. Use the price for the tier you bought. Rose Akito White 40 cm is $2.27 a stem for 25 to 75 stems and $2.14 a stem at 100 or more. For example, 24 roses × $2.27 = $54.48.
3. Add the greenery by the bunch. Eucalyptus Baby Blue Bulk is $17.98 per bunch at 16 to 32 bunches, with 5 stems in each bunch. It's sold in multiples of 16 bunches, so one order covers many bouquets. Charge each bouquet for the bunches it uses. One bunch adds $17.98.
4. Add ribbon and wrap. A 50 yard bolt of double faced satin ribbon, 5/8 inch ivory is $20.46. Add the share of the bolt you cut, plus any wrap or tape at what you paid. Your example stems and greenery come to $54.48 + $17.98 = $72.46. Add your ribbon and wrap on top; the example below leaves them out to keep the math simple.
5. Add your labor. Time the whole job, including trimming stems, stripping leaves below the waterline and rehydrating the flowers when they arrive. Then multiply by your hourly rate. For example, if you choose $20 an hour, 30 minutes adds $10, and your cost becomes $82.46.
6. Add your profit. Multiply your cost by the profit percent you picked. For example, 30 percent of $82.46 is $24.74, which brings you to $107.20.
7. Round to a selling price. Pick a number that's easy to say and easy to pay. For example, $107.20 becomes $107.

The labor rate and profit percent here are examples, not a standard. You set both, based on your time and your buyers.

Common Mistakes

• Forgetting the leftovers: Rose Akito White is sold in multiples of 25 stems and Eucalyptus Baby Blue in multiples of 16 bunches, so a bouquet of 24 roses and 1 bunch leaves 1 rose and 15 bunches you paid for. Spread their cost over all the bouquets you sell, or plan more bouquets that use them.
• Pricing from an old receipt: Wholesale prices change. Check the product page each time you price a new batch.
• Leaving out your time: A bouquet priced at materials alone pays you nothing for your work. Add labor as its own line before you add profit.